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Call to action
Campaign RT / LIKE for reminder, with a single CTA, which had to give RT to receive the content of the brand. Users receive an instant response giving thanks and a second tweet with streaming.
Autoresponse
When a user RTs the CTA, he or she receive a reply from @Handle thanking them for opting in, and then a second response on launch day.
Reminder
As part of the campaign we launched reminder tweets.
